Project Details
- Identified opportunities for leveraging data throughout the company
- Mined, analyzed, cleaned up & combined disparate databases into one database
- Developed & monitored custom data models, algorithms & predictive modeling
- Developed processes & tools to monitor & analyze model performance & data accuracy
Business Outcomes
- Leveraged data to drive critical business solutions
- Optimized & improved product development, marketing techniques & business strategies
- Improved customer experiences, revenue generation & advertising targeting
