Project Details
- Required a consulting partner with expertise in the healthcare & pharmacy domain that could innovate & test solutions driven by analytics
- Partnered with cross-functional teams & vendors to deliver impactful initiatives to patients
- Drive day-to-day execution of these new initiatives & provide critical insights to guide decisions on future enhancements & net new functionality to accelerate growth
- Analytics, testing & scaling of new products & development & run targeting logic/queries
- Carefully track results to determine the value (contact vs. control) & initiative success
Business Outcomes
- Ongoing effort & collaboration with the client as they continue to invest in this initiative because of the double-digit ROI outcomes
- Accelerated growth with Swoon Consulting leading to day-to-day execution of new initiatives & providing critical insights that guided decisions on future enhancements & net new functionality
